This report by the Pembina Institute and the Royal Bank of Canada (RBC) examines homebuyers’ preferences for home location attributes in the Greater Toronto Area. It presents the findings of a survey conducted by Environics Research Group in May 2014.
The survey asked a series of questions to gauge respondents’ preferences for location-related attributes — such as walkability, commute times, home size and neighbourhood — when choosing a home. It builds on a previous survey conducted in 2012 by RBC and Pembina that explored these preferences. This year’s survey also explores the importance of home prices and transportation costs when making home location choices.
