The future of the oilsands industry depends in part on the sector’s ability to convince customers and critics it is serious about being a responsible corporate citizen and reducing carbon pollution. Given what’s at stake — pipeline proposals, social licence and the long-term viability of a fossil fuel industry in an increasingly carbon-constrained world — it’s worth exploring what’s gone wrong with Alberta’s approach to managing emissions to date, and how the oilsands industry could chart a more competitive course.
This article originally appeared in the September 2014 issue of Oilsands Review.